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FRIENDLYWAY EXTENDS GLOBAL PRESENCE WITH LAUNCH OF NORTH AMERICAN OPERATIONS

SAN FRANCISCO, CA - September 15, 2000 - friendlyway, Inc., a leading innovator of intelligent point-of-sale / point of information Internet solutions that promote and enable friendly communication with customers at retail and public-access locations, today announced the launch of its North American operations and opening of its headquarters in San Francisco's Levi's Plaza.

"With our expansion into North America, friendlyway is the first company to offer -- on a global basis -- best-in-class solutions that enable a friendlier, more effective approach to customer communication in the public access arena," said Alexander v. Welczeck, President of friendlyway, Inc. "To be strategically located in what many call 'the Internet capital of the world' will keep friendlyway on the front lines of a virtual revolution in Internet-based public access communication systems."

friendlyway, Inc., a wholly-owned subsidiary of Munich-based friendlyway AG, is a leading innovator of intelligent Internet-based public access communication solutions dedicated to promoting and enabling friendly customer communication that increases the value of retail transactions at the point of the buying decision, and enhances the experience for consumers and users of information.