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friendlyway and SpotMagic to Deliver Internet Content and Rich Broadcast Via friend@public™
San Francisco, CA-December 11, 2000 - friendlyway AG (www.friendlyway.com) and SpotMagic today announced a strategic alliance to provide a richer buying and information experience through friendlyway's friend@public™ . The alliance allows consumers to interactively retrieve information at the point of service and respond immediately to broadcasts as they occur.
friendlyway AG is a leading provider of public access Internet solutions for friendly customer communication. SpotMagic develops enhanced convergence broadcast technology that delivers advances in functionality, audience appeal, scalability and ease of use by consumers.
friendlyway officials said the agreement with SpotMagic will bring a rich media convergence of TV, radio and the Internet called POS-Media to friendlyway's friend@public™ as well as to mobile devices and PCs. POS-Media, or Point of Service-Media, is a synchronized service that allows consumers to interactively retrieve information.
friendlyway's stylish friend@public™ located in businesses, retail outlets and other public venues interact with consumers in new and creative ways, where and when they make buying decisions. The friend@public™ also allow merchants to deliver customized information that is relevant to each user's current buying behavior and provide them with information that is useful to them at the time of their purchase.
Under the agreement, friendlyway's signature friend@public™ Internet access stations will now be embedded with SpotMagic's "SpotTuner", a unique solution that provides unlimited channels of media broadcasting and distribution to the customer. Event, tradeshow and exposition marketers will be able to provide visitors the use of the PDA INFOuntain™, a kiosk which allows show attendees to view live broadcasts of event speakers while giving them the ability to concurrently download event specific content such as exhibit hall maps or event schedules to their mobile devices.
The technology convergence also allows users of MP3 shopping portals to view and interact with on-air music videos, while dynamically downloading music from multiple record labels via broadband Internet access. Shoppers at participating music retailers can interactively purchase the music being broadcast while retailers can select which titles to offer, providing a cost-effective retail outlet to market and distribute multimedia content.
"It has long been friendlyway's mission to make the use of technology simple," said Andreas Stuetz, friendlyway's Co-Founder and CEO "Through our partnership with SpotMagic, we will be able to offer businesses a simplified way to create, distribute and reproduce all forms of rich media, enabling them to grow their business by bringing any kind of electronically stored information to their customers. We can now deliver media and content the most friendlyway possible-- at the right place and at the right time."
"By joining forces with friendlyway, we can now bring rich media directly into the public space, offering merchants the ability to provide smart distribution of information to consumers and at the right time. Now users can retrieve interactive information from the Internet based on what they are hearing on the radio or watching on television - at the same time they are making buying decisions." Said John Armstrong, CEO of SpotMagic.
About friendlyway AG
friendlyway AG, based in Munich, Germany, develops and markets products, services and intelligent solutions for friendly customer communication. friendlyway empowers companies in retail, banking, leisure, media and other industries to create a rapid, consistent and reliable Internet experience that enables users to gain public access to their web content anywhere in the world. friendlyway's customer and strategic partner base today includes such leading companies as Bertelsmann, Daimler-Chrysler, Dresdner Bank, e-Sixt, Excite@Home, Texaco, Fujitsu-Siemens, Microsoft, Elo Touchsystems, and Where2Net. The company markets globally and has operations in North America and Europe, with plans to launch its Asian operations in Singapore. For more information about friendlyway AG, phone +49 (0) 89 95 97 91 33 or visit the company website at: http://www.friendlyway.com.
About SpotMagic
SpotMagic, based in San Francisco, California, develops advanced enhanced convergence broadcast technology that delivers tremendous advances in functionality, audience appeal, scalability and ease of use by consumers. SpotMagic's technology has been designed to be the universal operational component for the enhanced media devices. SpotMagic's Founder, John Armstrong, previously founded the digital media distribution company, DG Systems, (DGIT). For more information about SpotMagic, phone (415) 403-7377 or visit the company website at: http://www.spotmagic.com.
