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friendlyway vs. Wincor Nixdorf - the innovative David vs. Goliath

Munich, Germany August, 28 2001 -
As reported by Hightext Verlag in its latest edition of the iBusiness Executive Summary magazine, friendlyway has managed to improve its market position from 13th to 2nd in the past 24 months. This makes friendlyway market leader after Wincor Nixdorf for the entire German-speaking region, ahead of Siemens AG.

"Of course we still aren't satisfied with the position we've reached" says Klaus Trox, CEO of friendlyway. "In order to improve it we are planning a hot autumn of new products in the coming weeks. We're already looking forward to our 'David' taking on 'Goliath'!"

friendlyway has concentrated on the interface of two megatrends: 'online/offline' and 'mobile/stationary'. In the 'online/offline' megatrend banks and trade customers are bringing e-commerce into the traditional branches. In the 'mobile/stationary' megatrend these e-commerce offers can be called up and controlled from mobile end-units. Customers can for example download product information electronically to their mobile computer and take it home.

With this positioning friendlyway was voted one of the top innovative companies in Germany this Spring by the "Netinvestor" magazine. Only last year friendlyway won 2nd place in the prestigious StartUp competition run by McKinsey, the Sparkasse savings banks and Stern magazine, ahead of 1300 competitors across Germany.