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friendlyway and Acteva.com Join Forces
SAN FRANCISCO, Calif. -- October 9, 2001-- Two San Francisco companies today announced they are partnering to merge a new breed of designer intelligent kiosk with powerful web-based information and management software to extend the effectiveness of trade shows and conferences for weeks before and after an event. friendlyway Inc. (http://www.friendlyway.com), developer and marketer of The Intelligent Internet Stations™ and Acteva.com, (http://www.acteva.com), provider of integrated web-based tools and applications for the corporate events industry, are combining their products to extend powerful web-based services and sponsorship opportunities throughout corporate events and trade shows. The companies say that together, their technologies can extend the "halo effect" of an event for as much as three months. This “click and brick” trade show and exposition management system will debut at Trade Show Exhibitors Association and International Association for Exhibition Management TSEA Winter Forum + IAEM Annual Expo being held Dec 4-6 in Chicago.
friendlyway’s gracefully curved, floor standing aluminum or high-gloss black stations will now offer corporate event producers and venues the advantage of providing event attendees with internet access, email, dynamically updated event and expo information at the touch of a user-friendly IntelliTouch™ touchscreen. Bundling Acteva’s integrated event registration, attendee data collection, and real-time event content and expo information adds to the list of powerful advantages already offered by friendlyway, which also includes Internet access, advanced streaming multimedia, PDA connectivity, purchase processing, video cameras, microphones and other devices.
Acteva's web-based tools and applications enable event producers to create an interactive event marketplace that gives exhibitors and sponsors customizable on-line marketing programs that can easily be directed at motivated target audiences. "friendlyway's 'friendly way' of presenting information marks a turning point in event production and attendee data collection," said Pankaj Gupta, CEO of Acteva.com. "Their eye-catching Intelligent Internet Stationsä, can be customized to provide excellent sponsorship opportunities while eliminating show registration paperwork and administration through Acteva's web-based suite of on-line applications."
"Using the friendlyway station as a host for Acteva's trade show and conference software, makes an important statement that says the show's producers care about providing a top quality experience to all event participants," said friendlyway President, Alexander von Welczeck. "Together, friendlyway and Acteva can now provide powerful business and sponsorship solutions to producers and managers of tradeshows, events and executive conferences. Our Intelligent Internet Stationsä can be used many different ways, from booth information delivery to elegant cybercafe e-mail stations to InfoFountains placed throughout an event for easy downloading of data to PDAs."
About friendlyway Inc.
friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking leisure, media and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey “Start-up of the Year” competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best “on-line off-line mix” and one of the twenty-five most innovative companies. friendlyway’s customers include Bertelsmann, BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications, Texaco, and The Red Herring. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web at http://www.friendlyway.com.
About Acteva.com
Acteva is a San Francisco-based provider of tools and applications to the corporate events industries, including seminars, continuing education, employee training programs, member based associations and organizations, conferences and trade shows across all industries. Acteva’s suite of integrated applications create an e-commerce driven marketplace for an event producers business saving them time, money, and increasing productivity. Most importantly however, Acteva’s tools enable an event producer to create new revenue streams and provide exhibitors and sponsors with real, measurable ROI from their event investments. By collecting rich demographic data from attendees via an on-line registration engine, Acteva is able to market back to that data using their proprietary Marketing Manager, a robust marketing campaign management ASP which creates, tracks, reports on all online and offline marketing campaigns right from a web browser. Event producers can utilize these services for in-house campaigns, pass on to exhibitors and sponsors, or bolster their own present sales packages with an entirely new array of targeted marketing opportunities. With Acteva, event attendees get real-time and dynamically updated event content and expo information at the event’s web site; event producers get an online business solution, well-informed and happy event attendees, and increased revenue opportunities; and event sponsors develop deep business relationships with the target audience using Acteva’s interactive marketing tools and strategies, and thus true ROI.
