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Cyber Hi Rise’s Interactive Kiosk Division, Kiosk4U partners with friendlyway and SpotMagic to enhance PGA Tour 2002 Phoenix Open Golf Tournament
PHOENIX, AZ January 16th, 2002 – Cyber Hi Rise, an eBusiness Solutions Provider of Robust Web Hosting Solutions, High-Speed Internet, and Dynamic Web Design, announced today that it has partnered with friendlyway inc. to provide touchscreen interactive intelligent internet stations for the first time at the 2002 Phoenix Open Golf Tournament. Cyber Hi Rise will implement an interactive environment allowing visitors to the Open to access their email message, financial information, PGA Tour Leaderboard results, PGA Tour Players Stats and Bios, Highlight Videos, Local Dining Establishments, Buy Event Tickets, Purchase for the PGA Tour Pro Shop, View the Course, and Register to Win Daily Golf Prizes to include an All-Expense paid Golf Vacation for Two to Australia, courtesy of our Official Prize Sponsor, Nike Golf Learning Centers. Under this agreement, friendlyway and Kiosk4U will integrate SpotMagic’s Intelligent Media Convergence Software on friendlyway’s stylish, floor standing kiosks, and simultaneously display via Plasma Displays vital information to the visitors at the Open, with additional information such as the current weather, stocks, and golf news. The friendlyway kiosks, which are used at major tradeshows and executive conferences worldwide, have been used at major events including Comdex, StreamingMedia and Red Herring conferences. Microsoft selected Friendlyway for use at their Windows XP product launch as well as by BMW in debuting their new 7 series automobile.
Tony Hudson, Director of sales and Marketing commented “I am very pleased that friendlyway chose Cyber Hi Rise as a Value Added Reseller of its Intelligent Internet Stations, thus enabling friendlyway and Cyber Hi Rise through its Kiosk4U Division to provide direct market penetration into the Southwest region of the United States.” The support from friendlyway has allowed Kiosk4U to implement a Dynamic Interactive Cyber Café for the first time at this event. The Phoenix Open, one of the largest PGA Tour Events has signed a 3-year Exclusive Agreement to provide a Cyber Café in its list of special events at the open. With the help of friendlyway and SpotMagic, success at this event will be inevitable. Alexander von Welczeck, President of friendlyway stated, “We are very excited to be the choice of Cyber Hi Rise’s PGA Tour Project. Friendlyway can now uniquely enhance the way people access vital PGA Tour and event information. The friendlyway Internet station is sold, leased or repeatedly rented to its customers, Kiosk4U will do the same. This partnership has the potential to offer terrific brand recognition as well as generate a substantial recurring revenue for both companies.”
Francisco Soto, Director of Business development, remarked, “While our business continues to receive new attention and opportunity from PGA Tour, we also continue to expand into other markets with strong partners such as friendlyway and SpotMagic. We believe interactive kiosk environments will soon be a necessity at large events because of the need to access information quick and easy.” The advantages of using interactive intelligent stations to transmit dynamic multimedia bridges the gap between “Clicks ‘n’ Mortar”, thus enabling target market penetration through “physical” interactive systems that tie directly into your online initiative. The intelligent Internet station satisfies much needed customer heuristics in both the physical and the virtual world. Elegantly designed kiosks such as friendlyway’s pave the way of the future for large public access to event information, sponsor and advertising opportunities, and qualified lead generation. Cyber Hi Rise’s Kiosk4U Division will employ numerous friendlyway stations in future PGA Tour events.
About Cyber Hi Risey
Cyber Hi Rise, a company designed to provide Robust Web Hosting and Dynamic Design Solutions. Our objective is to incubate companies into the 21st Century by providing them with effective and up-to-date technology and business management experience. Through strong alliances, we will provide you with a secure and seasoned foundation that will help you penetrate your target market, maintain impact, and create "branding" thus enabling you to gain "stickiness" on your site and throughout your campaign. For more information on Cyber Hi Rise or Kiosk4U, please contact us at 480-391-8040 or visit http://www.cyberhirise.com. (Contact: Tony Hudson)
About friendlyway, Inc.
Friendlyway develops and markets products, services and intelligent solutions for companies in retail, banking, leisure, media and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey "Start-up of the Year" competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best "on-line off-line mix" and one of the twenty-five most innovative companies. friendlyway's customers include BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications and The Red Herring. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact 1-866-KIOSK4U or visit: http://www.friendlyway.com. (Contact: Alexander von Welczeck)
About SpotMagic, Inc.
SpotMagic, Inc., is an advanced media convergence technology company for the interactive future. We provide a universal software component to integrate all communications technologies in production, for delivery over any distribution channel to the consumer electronic devices of today and tomorrow. SpotMagic's suite of products allow viewers and developers to watch and create multimedia content that is in perfect synch with TV and radio broadcasts with features like fully interactive screens synchronized with on-air programming, providing the audience with a richer, more exciting experience, instant feedback from audience participation while programming is in progress, synchronized, rich media, even at low bandwidths 28.8 and up, live, interactive programming and on-the-fly production, and precise demographics of equipped users in any area. The benefits include; new sources of revenue, improved brand perception, increase audience and retention, substantial savings on production and distribution. For more information on SpotMagic, please contact us at 415-288-1860 or visit http://www.spotmagic.com. (Contact: John Armstrong)
