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friendlyway and Deep Blue Wireless Partnership to Provide A Complete Turnkey Wireless Internet Information Station to Corporate Events World-Wide

SAN FRANCISCO, Calif.—May 17, 2002– Two California companies today announced they are partnering to extend the functionality and versatility of a designer interactive kiosk with powerful wireless connectivity for laptops within a 300 feet range. Integrated wireless connectivity using WiFi (IEEE 802.11b) technology allows the interactive kiosk to extend Internet and software services to WiFi enabled users at trade shows, conferences, hotels and numerous public venues. friendlyway Inc. (http://www.friendlyway.com), developer and marketer of The Interactive Information Stations™ and Deep Blue Wireless Inc., (http://www.DeepBlueWireless.com), provider of integrated turnkey WiFi wireless solutions, are combining their products to extend powerful web-based services and Internet connectivity throughout corporate events, trade shows and hospitality markets. The companies say that together, their technologies provide the perfect marriage of powerful, centralized, interactive computing power coupled with extended reach to WiFi enabled laptop users. In one configuration, the Kiosk itself becomes wireless, avoiding the need to run cables throughout the trade show floor. In another configuration the Kiosk becomes a powerful “Trojan Horse”, offering wireless connectivity to laptop users at speeds up to 11 Mbps. This integrated Wireless Kiosk will debut at Media Relations 2002 being held May 21-22 in San Francisco.

friendlyway’s gracefully curved, floor standing aluminum or high-gloss black stations will now offer corporate event producers and venues the advantage of extending Internet access, email, dynamically updated event and expo information to any attendee on the showroom floor using an inexpensive WiFi PC card and a laptop computer. Integrated event registration, attendee data collection, and real-time event content and expo information adds to the list of powerful advantages already offered by friendlyway, which also includes Internet access, advanced streaming multimedia, PDA connectivity, purchase processing, video cameras, microphones and other devices.

Wireless connectivity also extends to desktop machines in booths, removing the need for cumbersome and unattractive cabling. Event showrooms and hotel properties have the added advantage of optional integration of Deep Blue Wireless public WiFi service. Deep Blue Wireless offers a turnkey package providing equipment, automated authentication, billing and toll free customer service, with no upfront equipment cost, little or no ongoing cost, and location owner revenue sharing.

“Integration of wireless connectivity extends the extraordinary suite of friendlyway software services to its natural destination, the tech savvy WiFi enabled laptop users who already appreciates the advantages of wireless connectivity. These users can now fully utilize the benefits of wireless broadband with applications and services never before offered”, says Deep Blue Wireless CEO and founder, Alan Gale.

"Using the friendlyway station as a host for the Deep Blue Wireless solution, makes an important statement that says the show's producers care about providing a top quality experience to all event participants," said friendlyway President, Alexander von Welczeck. "Together, friendlyway and Deep Blue Wireless can now provide powerful business and sponsorship solutions to producers and managers of tradeshows, events and executive conferences. Our Interactive Information Stationsä can be used many different ways, from booth information delivery to elegant cybercafe e-mail stations to InfoFountains placed throughout an event for easy downloading of data to PDAs."

About friendlyway Inc.
friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking leisure, media and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey “Start-up of the Year” competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best “on-line off-line mix” and one of the twenty-five most innovative companies. friendlyway’s customers include Bertelsmann, BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications, Texaco, and The Red Herring. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web at http://www.friendlyway.com

About Deep Blue Wireless
Deep Blue Wireless is a provider of integrated turnkey WiFi solutions for public hotspots, focusing on top-tier hotels, convention and event centers, and local metro wireless hotspots. Through best-of-class partnerships Deep Blue Wireless has created synergistic technology and marketing relationships building the industry from the users perspective through technology innovation, increasing sales and new business opportunities for location owners hosting the service. Utilizing cross-marketing relationships with national and regional companies, locations are provided free advertising, promoting their location to new customers and a new revenue stream. Through roaming agreements, Deep Blue Wireless extends the reach of individual networks to a larger national network of public access locations. More information about Deep Blue Wireless can be found on their website at http://www.DeepBlueWireless.com , by email at info@DeepBlueWireless.com, or through their corporate office at (650) 853-8400.

See Deep Blue Wireless and friendlyway at Media Relations 2002, Argent Hotel May 21-22 in San Francisco.