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friendlyway’s Designer Interactive Information Stations™ Team with Cole Group’s ShoGuide™ for On-Site Directories and Marketing Opportunities for Trade Shows and Events
SAN FRANCISCO, Calif.—June 25, 2002— friendlyway Inc. (http://www.friendlyway.com), developer and marketer of the Interactive Information Station™ today announced a partnership with Cole Group, Inc. (http://www.shoguide.com), makers of the ShoGuide™ Interactive Touch-Screen Show Directory, to combine their products and offer conference and trade show delegates rich, interactive multimedia information with an elegant face and provide low cost marketing opportunities for exhibitors and show producers. This “click and brick” duo will debut at TS2, the Trade Show About Trade Shows July 22 - 25 in Chicago.
“The friendlyway, Cole Group partnership forms the perfect union of hardware and software, form and function,” says Alexander von Welczeck, President of friendlyway. “Our gracefully curved, designer kiosk, configurable with plasma touch screens and fast, multimedia hardware, is the perfect vessel for Cole Group's media-rich, interactive ShoGuide software.”
ShoGuide instantly navigates show attendees to exhibitors, searches seminar schedules, highlights special events and provides marketing and advertising opportunities that can render its use cost-free to event organizers. “The success of ShoGuide depends a great deal on being noticed,” said Cecily Dean, Cole’s Vice President of Development. “friendlyway’s kiosk stands out on the show floor. It is not only the most elegant and stylish that we have seen, but it conveys exactly how we want our product represented.” “Via friendlyway’s Certified Rental Partner Network, together we can effectively provide any quantity of Interactive Information Stations to any location in a consistent high quality standard”, said Michael Cole, Cole’s Founder & CEO.
“friendlyway’s Interactive Information Stations are internet capable and fully configurable with such options as advanced streaming multimedia, PDA synching, purchase processing, video cameras, large plasma display NarrowCasting and other devices. Because ShoGuide itself is not browser or web based, Cole Group and friendlyway are planning to bundle their products for a much wider variety of corporate presentation purposes in the future. Including such areas as, DVD presentations, interactive product directories and booth guides, "unmanned demos", etc.
About friendlyway Inc.
friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking leisure, media and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey “Start-up of the Year” competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best “on-line off-line mix” and one of the twenty-five most innovative companies. friendlyway’s customers include Bertelsmann, BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications, Texaco, and The Red Herring. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web at http://www.friendlyway.com
About Cole Group, Inc.
Cole Group, Inc. has a full range of in-house capabilities, and cover all aspects of developing and producing various products and services for trade shows and special events – for both the corporate and industry sides of the business. They handle everything from audio and video production, to staging and AV equipment, to scripting and live talent, to computer animation – as well as all the interactive development for touch-screens directories and presentations. For more information, please contact Cole Group, Inc. at (888) 477-2282, or (702) 262-0998.
See friendlyway and Cole Group at TS2 booth #923, July 22-25 in Chicago.
