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friendlyway and kinetic applications, Inc Join Forces to Provide the only web based, electronic lead generation and fulfillment solution to support Corporate Events World-Wide
SAN FRANCISCO, Calif.—June 17, 2002— friendlyway, a San Francisco based company and kinetic applications, a Stamford, CT based company, today announced they are partnering to merge a new breed of designer intelligent kiosks with a new, powerful, web-based electronic Lead Generation & Fulfillment solution to provide corporations with the ability to capture higher quality leads, reduce sales cycles and do instant, electronic fulfillment all in one integrated system.
friendlyway Inc. (http://www.friendlyway.com), developer and marketer of The Interactive Information Stations™ and kinetic applications, Inc, (http://www.kineticapplications.com), developer of a new, powerful, web-based electronic Lead Generation & Fulfillment solution for the corporate events industry, are combining their products to extend powerful web-based services and sponsorship opportunities throughout corporate events and trade shows. The companies say that together, their technologies can help corporations to overcome many of the key challenges that plague the event industry, high costs, poor quality leads, slow lead distribution and a poor quality customer experience. This innovative trade show and exposition lead generation and fulfillment management system will debut at the HCEA 2002 Annual Conference being held in the Toronto Metro Convention Center, in Toronto, Canada from June 23rd through June 25th 2002.
friendlyway’s gracefully curved, floor standing aluminum or high-gloss black stations will now offer corporate event producers and venues the advantage of providing event attendees with internet access, email, dynamically updated event and expo information at the touch of a user-friendly IntelliTouch™ touchscreen. Bundling kinetic application’s innovative, integrated electronic Lead Generation and Fulfillment solution, EMS, enhances the list of powerful advantages already offered by friendlyway, which also includes Internet access, advanced streaming multimedia, PDA synching, purchase processing, video cameras, microphones and other devices.
kinetic application’s web-based electronic Lead Generation & Fulfillment solution- EMS - enables corporations and event producers the ability to create an interactive event marketplace that gives exhibitors and sponsors a customizable on-line integrated solution to enhance the attendees experience. "friendlyway's high end, elegant, image conscious design, marks a turning point in how to provide attendees with enhanced functionality with superior packaging and presentation," said John Cox, President & CEO of kinetic applications. "Their eye-catching Interactive Information Stationsä, can be customized to actively support a company’s branding and image, which provides excellent sponsorship opportunities complimenting kinetic’s web-based, integrated, Event Management System - EMS which eliminates the cost of collateral, fulfillment and provides instant distribution of leads."
"Using the friendlyway station as a host for kinetic applications, integrated, lead generation and fulfillment system, EMS, makes an important statement that says exhibitor’s and the show's producers care about providing a top quality experience to all event participants," said friendlyway President, Alexander von Welczeck. "Together, friendlyway and kinetic applications can now provide powerful business and sponsorship solutions to exhibitors and producers and managers of tradeshows, events and executive conferences. Our Interactive Information Stationsä can be used many different ways, from booth information delivery to elegant cybercafe e-mail stations to InfoFountains placed throughout an event for easy downloading of data to PDAs."
About friendlyway Inc.
friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking leisure, media and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey “Start-up of the Year” competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best “on-line off-line mix” and one of the twenty-five most innovative companies. friendlyway’s customers include Bertelsmann, BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications, Texaco, and The Red Herring. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web at http://www.friendlyway.com
About kinetic applications, Inc
kinetic applications, Inc is based in Stamford, CT, and provides a suite of electronic lead generation and fulfillment solutions to the corporate events industry, including seminars, member based associations and organizations, conferences and trade shows across all industries. kinetic’s suite of integrated solutions create a customer focused, e-commerce driven environment for event producers and corporations saving them time, money, and increasing ROI. Most importantly however, kinetic’s solutions enable a corporation or event producer to drive revenue faster, whilst eliminating fulfillment costs and delays, thereby producing higher, measurable ROI from their events. By collecting rich demographic and needs data from attendees companies are able to improve their marketing and sales activities and drive sales faster via shorter sales cycles. kinetic applications Event Management System – EMS – tracks and reports on all activities automatically. Corporations and Event producers can utilize this information for more accurate and relevant marketing and sales based activities, such as targeted campaigns. With kinetic applications, EMS, event attendees get easy access to a richer source of information, real-time electronic delivery and access to dynamically updated event content and expo information at the event’s web site. Event producers get an online business solution, create a richer experience for the attendees and increased revenue opportunities. For more information on kinetic applications, please contact us at 1-203-564-1909 or visit us on the Web at http://www.kineticapplications.com.
See kinetic applications and friendlyway at the HCEA 2002 Annual Conference being held in the Toronto Metro Convention Center, in Toronto, Canada from June 23rd through June 25th 2002.
