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friendlyway’s Designer Interactive Information Stations™ Team with MyExpoMail.com for web based, electronic messaging at Meetings, Conventions and Trade Shows

June 25, 2002

 

SAN FRANCISCO, Calif.—June 25, 2002— friendlyway Inc. (http://www.friendlyway.com), developer and marketer of the Interactive Information Station™ today announced a partnership with MyExpoMail.com (http://www.myexpomail.com), developers of the MyExpoMail temporary, web-based electronic messaging system, to combine their products and offer conference and trade show delegates rich, interactive multimedia information with an elegant face and provide low cost marketing opportunities for exhibitors. This “click and brick” duo will debut at TS2, the Trade Show About Trade Shows July 22 – 25, 2002 in Chicago.

“The friendlyway, MyExpoMail partnership forms the perfect union of hardware and software, form and function,” says Alexander von Welczeck, President of friendlyway. “Our gracefully curved, designer kiosk, configurable with plasma touch screens and fast, multimedia hardware, is the perfect vessel for MyExpoMail’s electronic messaging software.”

Jeff Cooper, President, MyExpoMail.com, said, “Our new service makes it easier for Attendees, Exhibitors, and Show Organizers to keep in touch with each other at any Show. MyExpoMail.com will provide previously undeveloped marketing and advertising opportunities for Exhibitors to reach their Show audience at a very favorable cost and with minimal effort. All we need is the Exhibitor’s Logo artwork or other specialized message and we are ready to go. And, we can change information banners on-the-fly.”

“MyExpoMail.com is a temporary web-based electronic messaging system for trade show attendees which allows sponsoring Exhibitors’ information banners to be displayed with every message sent or received. Attendees will receive temporary e-mail addresses allowing them to send, receive, reply, etc., to any valid e-mail address or from any Internet connected computer. Attendees also receive an address book containing e-mail addresses of all attendees at the show. The more attendees communicate, the more the sponsoring Exhibitor benefits.”

“Finally, the success of MyExpoMail.com depends a great deal on being noticed. Friendlyway’s kiosk stands out on the show floor. It is not only the most elegant and stylish that we have seen, but it conveys exactly how we want MyExpoMail.com represented. Together with friendlyway’s Certified Rental Partner Network, we can effectively provide electronic messaging to any location with a consistent high quality standard”.

About friendlyway Inc.
friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking leisure, media and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey “Start-up of the Year” competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best “on-line off-line mix” and one of the twenty-five most innovative companies. friendlyway’s customers include Bertelsmann, BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications, Texaco, and The Red Herring. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web at http://www.friendlyway.com

About MyExpoMail.com
MyExpoMail.com is an exciting new communication application recently developed by the people at World Wide Registration Systems (WWRS). WWRS has provided complete computer registration and sales lead services to the Meeting and Exposition industry since 1979. During that time WWRS has serviced over 2,000 Meetings, Conventions and Trade Shows in every major U.S. city. MyExpoMail.com is the perfect complement to WWRS’ wide range of custom services. For more information, please contact Jeff Cooper, President, MyExpoMail.com at 610/853-9953, or jcooper@myexpomail.com.

See friendlyway and MyExpoMail.com at TS2 booth #923, July 22-25 in Chicago.




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