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IAEM’s Expo! Expo!

November 22, 2002

Cole Group, Inc. bundles friendlyway’s IIS’s with ShoGuide, and EventCentric applications for end-to-end Directories and Interactive Marketing – Function Makes Fellowship with Form

SAN FRANCISCO, Calif. -- November 22, 2002 —The International Association for Exhibition Management (IAEM) Expo! Expo! December 10-12, 2002 in Orlando Florida, will feature state-of-the-art, essential solutions for tradeshow and exposition managers at their Annual Meeting & Exhibition. IAEM has selected Cole Group’s end-to-end solution, which includes their ShoGuide directory and Eventcentric’s Event-to-go guide for PDAs, all bundled in friendlyway’s stylish Interactive Information Stations (IIS), the world’s leading interactive kiosk. friendlyway’s Certified Rental Partner, RENT-A-PC, and their Orlando, FL based Keystone Rental division will provide fulfillment services.

RENT-A-PC will be providing an elegant eight station friendlyway Cyber Café, as well as three tradeshow-floor directory IIS’s. Cole Group’s ShoGuide Interactive touch-screen show directory offers conference and tradeshow delegates rich, interactive multimedia information with an elegant interface, and provide low cost marketing opportunities for exhibitors and show producers. Combined with Eventcentric, Inc.’s mobile event guide, ShoGuide is the ideal combined stationary & mobile tradeshow and event directory. ShoGuide instantly navigates show attendees to exhibitors, searches and locates seminar, highlights special events, and provides marketing and advertising opportunities that can render its use cost-free to event organizers. “The friendlyway kiosks make an ideal jumping-off point for mobile information users”, says Paul Handly, Eventcentric’s head of Product Development.

"friendlyway’s Certified Rental and Support Network in America now lets us provide a consistent, high quality customer experience around the world through our team of top quality independent audio-visual experts in Europe and America," said friendlyway President, Alexander von Welczeck. "Our elegant systems offer many different software interfaces and functions, and our knowledgeable rental partners will ensure customers receive recommendations and support for exactly the right friendlyway systems for every conference, tradeshow and special event.

"friendlyway has combined sophisticated aesthetics with versatile functionality in a public information device that paves the way for tradeshows of the future, and perfectly suits the fast-evolving needs of tradeshow producers and corporate tradeshow managers," said RENT-A-PC CEO, Julian Sandler. "We welcome the opportunity to support the IAEM’s Annual Meeting in Orlando with friendlyway Interactive Information Stations.”

friendlyway’s gracefully curved, floor standing aluminum stations complement corporate events and tradeshow venues offering attendees Internet access, email, dynamically updated event and expo information at the touch of a user-friendly IntelliTouch™ touchscreen.

The company's alliances with software companies, such as the recently announced agreement with software development and applications provider, Cole Group, Inc., make the friendlyway Interactive Information Stations the focus point for integrated event registration, attendee data collection, and real-time event content and expo information. Other friendlyway advantages include advanced streaming multimedia, PDA connectivity, purchase processing, and integration of video cameras, microphones and other devices into its IIS.

About Cole Group, Inc Cole Group, Inc. offers a full range of in-house capabilities, and covers all aspects of developing and producing interactive solutions and services for venues, tradeshows, and special events – both on the corporate and industry sides of the business. Cole Group also handles everything from audio and video production, to staging and AV equipment, to scripting and live talent, to computer animation – as well as all the interactive development for the ShoGuide directories and presentations. For more information, please contact The Cole Group, Inc. at 1-714-543-2322, or visit their ShoGuide site on the Web at www.shoguide.com

About Eventcentric, Inc. Eventcentric, Inc. is the leading provider of web-based and wireless applications for the event and tradeshow industry. Eventcentric provides custom "private-label" applications that manage the transactions between planners, attendees, speakers and suppliers. Eventcentric offers corporations a unique approach to managing the complexities of event planning with the only product on the market that empowers mobile planners with "anywhere, anytime" access to their online information. For more information, visit http://www.eventcentric.com.

About friendlyway Inc. friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking, leisure, media and other industries to deliver web and local content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. friendlyway’s customers include BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications, Texaco, and The Red Herring. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web at http://www.friendlyway.com.

About RENT-A-PC, Inc Together with it’s Keystone Computer rental division, Rent-A-PC is the leading provider of computers, display products and friendlyway kiosks to the event and exhibition industry. For more information on RENT-A-PC, please contact 1-877-RENTAPC or visit us on the Web at http://www.rentapc.com.



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